Sales Letters:
Sales
letters are written to promote business or service. They are in the form of
advertisement of goods or services. They persuade the customer to buy the
product or service.
Purposes of Sales Letters:
1) To
connect new customers.
2) Arouse
interest in the customer to buy new product.
3) Promote
new product/service in the market.
4) To
create goodwill of the company in the market.
5) To
inform the customers about discount/offers/benefits on the product/services.
6) To
attract the customers from competitor companies/products.
7) To
improve the customer’s knowledge and give a choice for selection to the
customers.
Example of Sales Letter:
KALYANI
MOBILES
Shop
No. 76, Ganesh Complex, Chalisgaon, Dist- Jalgaon
______________________________________________
Dt. 26th
Oct. 2020.
Mr. Arun Kotkar,
‘Juhi’, Surya Nagar,
Chalisgaon,
Dist – Jalgaon.
Dear Mr. Arun Kotkar,
here very happy to inform you that we have taken a franchise of ‘Samsung Mobile
Phone’ in this month. We are going to bring a very special offer on the
‘Samsung Mobile Phones’ on the occasion of this ‘Diwali’. We are going to make
the ‘loan facility with zero percent interest’ available for the customers.
surely make your choice complete. We request you to pay at least one visit to
our shop during Diwali holidays. We are here to serve you.
Vinita Soni,
Sales Executive
