Because of cutthroat competition in industrial field, any
company needs to advertise its product. Advertising is a skill. Basically,
there are two types of advertisements –
1)
Classified Advertisement and
2)
Display Advertisement
1) Classified Advertisement :
Features
:
a) It
is brief and given in a very short space of a newspaper.
b) It
is given in the textual form only.
c)
Graphic illustration i.e. picture and its description is not given in it.
d) Only
important and salient features of the product are mentioned.
Techniques/Principles of
Classified Advertisement :
i)
Minimum words are used.
ii)
Only important words are used.
iii)
Catchy words are used to attract attention of the readers.
iv)
Important words are written in bold letters
v)
It is always in black and white colour
Example – 1
Example – 2
