Consensus Communication :
The communication in which decisions are made after
communication and discussion with all group members is called consensus
communication. In this communication opinions of all group members are
taken into consideration and decisions are made. Here, it is not
necessary that all the members should agree over the issue but they are given
an opportunity to express their views and opinions. Their views and
opinions are considered while making a decision. Consensus does not
mean unanimity. But the opinions of majority are accepted. The
people with differences also accept decision for the betterment of the
organisation. Consensus communication is generally preferred in politics.
Advantages of Consensus Communication :
i) It uses democratic ways in decision making.
ii) It creates positive image of the organisation.
iii) It promotes morale of the employees.
iv) Organisational interest is its major concern.
Disadvantages of Consensus Communication :
i) It is time consuming.
ii) The people with dissent opinions may create pressure.
iii) The workers may think that the management body is not
capable of making decision
